The eight-year partnership seeks to embrace communities nationwide and will work across the sport from participation at the grassroots to major organised cycling events through to the highest level of performance with the Great Britain Cycling Team.
Commenting on the beginning of the partnership, British Cycling’s Chief Executive, Ian Drake, said:
“This is the start of an exciting new era for our sport and we can’t wait to get started on delivering programmes that touch the lives of millions of people nationwide.
“As well as continuing to appeal to the millions of people across England, Scotland and Wales who already cycle, we want to open up cycling as both a sport and activity to harder to reach groups with a focus on providing community ride programmes and encouraging national and local government to prioritise cycling as a form of transport.”
Giles Morgan, Global Head of Sponsorship & Events at HSBC, added:
“We are immensely proud and excited to partner British Cycling over the next eight years. This partnership is about inviting families from across the UK to revisit the joys and benefits of getting on a bike – from travelling to work, getting fit or having fun.
“Cycling is already the fastest growing sport in the country, but there is still much to be done to convince the wider population about the benefits of two wheels. Through this partnership with British Cycling we want to make a tangible difference to our collective approach to getting from A to B, translating elite success into a lasting legacy on our streets.”
For more information about how to get into cycling visit:
Steve Gracey, Senior Media Relations Manager
+44 (0) 20 7991 4118
Carly Baldwin, Communications Officer
+44 (0) 161 274 2116
+44 (0) 7920 407 754
Aaron Gales, Senior Communications Officer
+44 (0) 161 274 2116
+44 (0) 7740 408 928
About HSBC Bank plc
HSBC serves c17 million customers in the UK and employs approximately 45,000 people. In the UK, HSBC offers a complete range of personal, premier and private banking services including bank accounts and mortgages. It also provides commercial banking for small to medium businesses and corporate and institutional banking services. HSBC Bank plc is a wholly owned subsidiary of HSBC Holdings plc.
About British Cycling
British Cycling is the national governing body for cycling as recognised by the UCI – the international federation for the sport. Based in Manchester at the National Cycling Centre, British Cycling works across all levels and six disciplines of the sport (BMX, Mountain Bike, Cyclo-cross, Road, Track and Cycle Speedway), from providing the support and encouragement people need to get riding their bikes for the first time, to being home to the hugely successful Great Britain Cycling Team. Continued success at the highest level is inspiring a boom in participation across the nation. There have never been more opportunities to ride a bike, be it for fun or sport, and British Cycling is at the heart of this growth. British Cycling also works hard to represent cyclists’ interests at all levels, including campaigning on important issues including road safety. As a membership organisation, British Cycling provides a suite of benefits and support to its members who currently number over 129,000. All membership revenue is invested back into cycling.
For more information, visit www.britishcycling.org.uk