HSBC UK unveils new, enhanced Premier offering as it targets UK’s mass affluent market

The new features available through HSBC UK’s Premier account are designed around the key themes of wealth, international and travel – with an additional ‘health’ benefits range launching next year.

Premier already gives customers access to worldwide travel insurance, preferred products, specialist advice and a range of exclusive benefits and rewards. Now customers get even more, with the introduction of 24/7 customer service, a brand-new digital planning tool called Future Planner, and an enhanced range of storefront discounts. Subject to fees and eligibility, there’s also specialist wealth advice, tailored wealth solutions, and airmiles, lounge access, hotel and dining offers with the Premier World Elite Credit Card.

Earlier this year, HSBC UK revealed its plans to double its assets under management by 2028 to £100 billion. Targeting the mass affluent market, which comprises half of UK wealth, is a key focus to achieve this aim. It is estimated that there are 16.6 million mass affluent current account holders in the UK, with this figure expected to increase by a further 1 million by 2028.

Jose Carvalho, Head of Wealth and Personal Banking at HSBC UK, said: “We believe Premier is the best current account on the market for mass affluent customers. We know the things our customers love the most about their Premier account, so we’ve designed new features that build on those to make a real difference to our customers – and all still without any monthly account fees.

“From 24/7 service and a new Future Planner digital tool to support financial planning, to worldwide travel insurance for the whole family and access to preferential rates, products and partner offers, Premier provides support for aspirational customers with busy, international lifestyles. Coming soon, we’ll also be adding a host of health benefits.”

New Premier features include:

• An even more premium service: Enhanced customer service - the HSBC UK Premier team are here to help 24/7, via chat or telephone, while customers also have access to relationship management, tiered according to their level of income/investments. With welcome calls for new customers and Premier debit or credit cards presented in bespoke card carriers, those important first experiences of being a Premier customer will be even more premium.
• Travel, International and Lifestyle benefits: A favourite amongst customers, free worldwide travel insurance remains in place for the whole family and includes cover for dependents travelling with you up to age of 23. Preferential rates on foreign exchange and international payments support customers’ international lifestyles, as well as preferential rates on other products including savings. Customers also have access to a range of new deals and discounts via a dedicated web page, as well as special offers and rewards when buying from some exciting brand partners. A host of health benefits will launch early next year.
• Planning future wealth with Future Planner: HSBC UK has introduced a new mobile app financial planning journey, Future Planner. With additional features due to launch in upcoming weeks, the new tool in the HSBC mobile banking app allows customers to set different financial aspirations – whether saving for retirement, funding their child’s education, or purchasing a home. Future Planner provides actionable recommendations and access to a Relationship Manager for expert guidance.
• HSBC Premier World Elite Mastercard credit card: For an annual fee, customers can choose to the new HSBC Premier World Elite Mastercard® Credit Card. The card is designed to fully enhance a customer’s travel experience, offering an accelerated rewards points accumulation and one of the richest airmiles rewards programmes in the market, while allowing customers the freedom to redeem these airmiles at 11 different airlines. On top of this, it has a range of benefits attached, including free airport lounge access and airport security fast-track making it the perfect card for those who want a luxury travel experience.

Taylan Turan, CEO, Retail Banking at HSBC, said: “Mass affluent customers have incredible aspirations, from international careers and overseas education for their children, to new life experiences at home and abroad. We know that building a better life isn’t just down to one thing – it’s many complex components. HSBC has a unique ability to meet their diverse needs through our global expertise and international reach.

“Refreshing our Premier offering enables us to support a new generation of customers with their life goals and deepen our existing relationships. We know a good quality of life matters to everyone – not just financial but mental and physical health too, so we’re committed to helping our customers navigate life well, wherever their ambitions take them.”

For more information visit www.hsbc.co.uk/premier.

Notes to Editors

For any additional information, contact Leila Taleb by emailing leila.taleb@hsbc.com.