HSBC UK launch premium incentive for new Premier customers
HSBC UK has launched a unique switching incentive for new Premier customers, following the recent relaunch of the bank’s flagship premium fee-free account.
The exclusive promotion rewards new customers with a VIP shopping experience at Selfridges stores nationwide, inclusive of a £500 gift card and other perks. It is available for customers who meet the qualifying criteria of a £100,000+ salary, or the equivalent in savings and investments, and complete a full switch to a Premier account through the Current Account Switch Service.
This latest incentive complements the larger offering of the HSBC Premier Bank account. Following its relaunch in February, the bank’s Premier proposition is leading the way in the premium current account market. Designed to give qualifying customers access to dozens of new and enhanced benefits focused on key themes of wealth, international, travel and health – as well as 24/7 customer service – the offering echoes the demands of affluent customers for services that support and enhance their lifestyle.
Sabine Fichaux, Head of Customer propositions at HSBC UK, said: “We have redesigned our Premier offering to ensure our perks and benefits echo what our customers want from a premium bank account, all still without a monthly fee. We know our customers value premium experiences, which is why we have introduced a switching incentive that offers them VIP treatment.
“Our priority has always been for customers to experience premium service from the moment they join Premier. This new offer is a great introduction to everything our premium account has to offer, including access to preferred products, wealth specialists and other exclusive benefits.”
The exclusive Premier features include:
- Premier Health: New services available through the new HSBC Health App include a range of online health services that range from digital GP appointments, remote physiotherapy and personalised treatment plans, mental health support, health check kits and up to two second opinions a year for customers and their families.
- Premier Travel, International and Lifestyle: A favourite amongst customers, free worldwide travel insurance remains in place for the whole family and includes cover for dependents travelling with you up to age of 23. Preferential rates on foreign exchange and international payments support customers’ international lifestyles. Customers also have access to a range of new deals and discounts via a dedicated web page, as well as special offers and rewards when buying from some exciting brand partners.
- Premier Wealth: Eligible customers have access to specialist wealth advice and tailored solutions, and preferential rates on savings and mortgages. HSBC UK’s Future Planner allows customers to set different financial aspirations – whether saving for retirement, funding their child’s education, or purchasing a home. Future Planner provides actionable recommendations and access to a Relationship Manager for expert guidance. Premier customers can also get support from wealth specialists.
- An even more premium service: the HSBC UK Premier team are now here to help 24/7via chat or telephone, while customers also have access to relationship management, tiered according to their level of income/investments. With welcome calls for new customers and Premier debit or credit cards presented in bespoke card carriers, those important first experiences of being a Premier customer will now be even more premium.
For more information visit www.hsbc.co.uk/premier.
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*T&Cs:
Open an HSBC Premier account and by 12 Aug 2025 either:
§ Pay in £100k+ in savings/investments with HSBC UK
§ OR Complete a full switch using the Current Account Switch Service by 12 August 2025.
- including your monthly salary paid directly from your employer via BACS Direct Credit (equivalent to an individual annual salary of £100,000+)
- and 2+ Direct Debits.
- Monthly salary payments and 2 direct debits must be maintained until 31 October 2025.
- Excludes existing HSBC and first direct current account customers.
- UK residents only.
- Eligible customers will be sent an email on or after 9 November 2025 to claim their gift card.
- Limited time offer – can be withdrawn at any time. Further offer T&Cs and Premier eligibility criteria apply1
- Account must be opened within 30 days from date of application.
Allow a minimum of ten days for your full switch to be completed by 12 August 2025.
If you meet the terms of this offer, you’re entitled to one Selfridges VIP shopping experience including access to the “The Selfridges Lounge,” a complementary drink and a £500 Selfridges Gift Card.
If you’re eligible but do not want to have the VIP Shopping Experience, your gift card will be delivered by registered mail to your home address.
The VIP Shopping Experience will be at one of the four Selfridges UK stores (London, Birmingham, Manchester Trafford, and Manchester Exchange Square).
Terms and conditions and other eligibility criteria apply.
About HSBC Premier
The HSBC Premier Bank Account gives high earners access to preferred products, Premier specialists and exclusive benefits and rewards. HSBC Premier offers more than banking with travel, wealth and reward benefits to help customers travel smarter, bank seamlessly abroad, put their family first and plan for today and tomorrow.
About HSBC UK:
HSBC UK serves over 14.9 million active customers across the UK, supported by 23,700 colleagues. HSBC UK offers a complete range of retail banking and wealth management to personal and private banking customers, as well as commercial banking for small to medium businesses and large corporates. HSBC UK is a ring-fenced bank and wholly-owned subsidiary of HSBC Holdings plc.
HSBC Holdings plc
HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC serves customers worldwide from offices in 58 countries and territories. With assets of US$3,017bn at 31 December 2024, HSBC is one of the world’s largest banking and financial services organisations.